Essay regarding Ppt of Icfai

Final Internship Report


In the part fulfillment of MBA group 2008-2010

Posted to: Mrs. Swapna Singhal Faculty Guideline Inc Panipat

Submitted by: Pawan Enrollno. -8NBPN001


Table of Contents

 Acknowledgement  Certificate  Executive Synopsis  Aim  Methodology  Company Profile  Company's Values and Prominent Awards  Business partitions  Famous Products  Marketing and Syndication Channel  Financial structure  Competition and Technology  Swot Analysis of Indian Pharma industry  Weekly Jobs, Strategy, Successes  Limitations and Research  Realization and Suggestions  Learnings from Internship

Page Number

3 four 5 6 7 almost 8 9 twelve 11 12 13 18 15 16 18 twenty 21

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" Inspiration and Motivation always plays an important role in the success of any task. ”

We am one of those fortunate pupil whose route is enlightened by expertise and competent guidance of Mr. Aditya Bhatia (Company guide) and Mrs. Swapna Singhal (Faculty Guide) to get completing this project successfully. Last but not he least I was also happy to Mister. Vikas Bhardwaj (Manager Sales & Admin), Mr. Davinder Punia (Manager HR) of Laborate Pharmaceutical drugs who helped me to finish this task.

Pawan Enrollno. -8NBPN001




The internship Program in MBA is very beneficial to have got practical publicity of how issues really operate in market. Being a scholar who wants to produce a tag in promoting field, the best place to gain practical understanding of marketing is to do internship in the marketing department of Pharmaceutical Industry which can be regarded as one of the most dynamic sector in India. I accomplished the internships with Laborate Pharmaceutical India Ltd. which is recognised since the quickest growing pharmaceutic Company simply by ORG-IMS (March 2007). My spouse and i am very pleased to are an foyer with Laborate Pharma which experience will definitely help me in my future assignments as a marketing professional. The guidance and concern of larger management, best working environment with immense co-operation of the personnel of all departments especially the marketing department caused in making my own internship a wonderful learning experience in all aspects. Internships duration provided to me was Twelve weeks was depending on marketing assignments. Through these projects, I used to be able to get direct connection with different Chemists along with staff of Finance, Marketing-Sales, Laborate Pharma. Procurement and Logistics, Marketing communications, Administration and Human resources departments of



Goal: To put into action theoretical concepts into Corporate by doing promoting research and promotional activities for Laborate Pharmaceutical India Ltd. Opportunity: To study regarding competitor's product, price, packs size and sales therefore providing significant information to the company.

Goal: To learn just as much as I can via Market coverage so that may contribute to the provider's strategy formation.



Primary info collection: My spouse and i collected each of the data

simply by personal interviews of Chemists of Leading Nursing Homes and Chemists of various localities of Panipat which includes: Prem Hospital, Ravindra Clinic, Hydrabadi Clinic, Khurana Clinic, Ahuja clinic, Madhumita Medical center, Goyal Hospital, G. C Gupta Medical center, Sanjeevni Clinic.

S. Number Name of the Chemist shop

1 . installment payments on your 3. 5. 5. 6th. 7. 8. 9. Chemist Corner in Prem hospital Creative Pharma near Coach stand L. K. Medicos near Fresh sabzi mandi Punjab Medical store near Red mild Raj Medicos Bishan swarup colony Naveen Medical retail store Asandh highway Saini Medical Hall, Ravindra Hospital Star Medicose, Ravindra Hospital Gupta Medical shop Babail Raod

Contact No .

9812332037 9729900001 1804005631 1804005016 9499423164 9812074460 9812122605 9812046640 9255751689



Laborate pharmaceuticals India limited. was established in 1985 andstarted manufacturing intended for export only. In 97 it started manufacturing...